UNIVO becomes first major Indian EdTech brand to advertise on ChatGPT - Elets digitalLEARNING - Elets Digital Learning

Indian edtech company UNIVO Education has started running advertising campaigns on ChatGPT for its university partners, becoming the first major Indian edtech brand to deploy the platform directly for education-related advertising, according to the company.

The move comes as learners increasingly turn to conversational AI platforms to research courses, compare programmes and explore higher education options. UNIVO is using the new advertising capability across multiple programmes as part of its learner discovery and engagement strategy.

Unlike many early advertisers that have accessed ChatGPT advertising through third-party partners, UNIVO is operating the capability directly. The company sees conversational AI as an emerging channel through which prospective students can discover educational opportunities and make decisions about their academic and career paths.

UNIVO Education CEO Nitin Golani said the way students search for courses is changing, with learners increasingly describing their individual circumstances and seeking personalised guidance rather than relying solely on traditional search results.

The advertising initiative forms part of UNIVO’s broader learner engagement ecosystem, which supports university partners in reaching prospective students. The company says its online learning network currently reaches more than 2.5 lakh learners across 16,500 pin codes and over 150 countries.

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The development highlights a broader shift in the education sector, as AI-powered discovery becomes an emerging route for course and programme research. For edtech companies and universities, visibility within these conversational environments could become an increasingly important part of digital learner acquisition.

UNIVO’s move also signals how Indian education companies are beginning to experiment with AI-native marketing and student engagement, as the country’s higher education ecosystem becomes increasingly digital.

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